Katie is a strategist specialising in growth, innovation and foresight. She helps brands anticipate change and design strategies that create meaningful, sustainable impact.
I’m a growth and brand strategy professional with over a decade of experience helping some of the world’s best-known consumer brands innovate and adapt for the future.
My work spans sectors from health and wellbeing to food, drink, beauty, and travel, combining cultural insight, research and creative thinking to deliver strategies that drive both commercial growth and positive impact.
Before establishing KSAMP Consulting, I held senior strategy roles in leading global consultancies including Kantar Consulting and Clear M+C Saatchi — guiding cross-functional teams to define positioning, innovation and purpose-led transformation initiatives.
Strategy & Positioning
Defining clear brand platforms and growth strategies rooted in consumer and cultural insight.
Foresight & Innovation
Identifying future trends and turning them into opportunity spaces, concepts and roadmaps.
Designing and conducting qualitative and quantitative research to unlock fresh perspectives.
Insight & Research
Designing and leading collaborative sessions that align teams and accelerate decision-making.